Digital marketing tips to make the most of the lockdown period
We are going through a crisis period ever since the Corona Virus broke out which has now spread across the world. Most of the countries including India have declared lockdown with shutting of business shops and curfew/social distancing to stop spreading of the virus.
People being forced to stay indoors and with not much-to-do are now spending most of their time online. Social media platforms have seen a tremendous rise in new subscribers, online blogging has increased and is getting more views and YouTube videos are being binge-watched.
Business owners should not think that online/digital marketing is a waste of time and money but need to connect to their target audience through it wisely. You need to reanalyze your marketing strategy since your existing customers will be still waiting for your services/goods, but this time they can be reached online. If you don’t have any social media accounts, then create now and choose a platform that best suits your business.
Here are some online marketing ideas you can consider in this lockdown time
Digital marketing usually refers to using online marketing tools like Google Adwords and SEO (search engine optimization) practices in order to give your brand market visibility. You’ll often need to choose your audience wisely in order to make your campaigns more targeted.
Social Media Marketing
In order to reach your customers and build your brand, there are various online platforms that engage actively with audiences, allow interaction apart from advertising. These are called social media platforms. WhatsApp, Facebook, Twitter, Instagram, SnapChat, TikTok, Pinterest are some highly popular social media where you can post useful and relevant content which can bring in potential customers.
Make your blog/website/posts interesting because if it is not interesting, then no matter how bored somebody is yet they won’t click on your link to view it. You can show your creativity by inventing a few games so that you connect with them.
People who get bored due to lockdown will instantly feel refreshed if they find some catchy or funny video online like on YouTube. YouTube is a very good source of generating traffic online and as well as selling your brand through ads on it. Also, when your video connects with the audience and they see value in it, they could ‘share’ it with others leading to automatic and chain advertising at less/nil cost.
Business owners should periodically keep their existing customers updated by sending newsletters by email. It keeps the existing customers’ connection with the brand continuous, helps new ones informed about the brand’s status and upcoming offers during lockdown.
SEO enhancing activities
Having a digital presence by building a website for your business is important, but it is less fruitful if people are unable to view your website. So your website needs a way to reach people which can be done using search engine optimization (SEO) principles.
The aim of SEO is to make your website, blog posts and pages come up near the top of the search results. Good SEO can help you beat your competitors who may be busy building up quality but not on reaching out.
Since search engines constantly keep changing their search algorithms, your developers should make frequent changes to the site’s code to keep up the visibility. Good copywriters and content makers should be aware of how to write their content using keywords with SEO in mind.
One of the best and cheapest ways of online advertising is by using PPC (pay-per-click) where you only pay for the number of clicks on your ads. This means not only you can generate traffic quickly but you also save money which you’d have spent on some dead content.
Educate people online
Educate your audience every now and then with useful related articles, precautionary steps and the Government’s measures so that you can connect with their emotions. With the lockdown, it would not be just enough to show people your products, since they are finding ways of survival and cannot buy your products right now. All you need to do is show them that they mean something to you. They will remember how you made them feel and may buy now or later.
Digital Media tie-up and interviews
To further boost your digital marketing, you can tie-up with popular Digital Media channels, advertise using podcasts (audio) and videos or live sessions that should appeal to your target audience. You can give interviews to discuss how you provide services, what are your products and other offers your business can provide in this lockdown period.
Avoid inefficient online tactics
While creating online awareness using digital marketing to attract customers in this time is good, you need to find out cheaper and efficient tactics since you don’t want to incur losses when there is a cash crunch now. Most importantly, you must not sound mean and appear opportunistic and trying to aggressively meet your ends.